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NICHOLAS & ASSOCIATES STUDIO

a creative tech studio

On a mission to transform your web and native app experiences for external customers, internal partners, and everything in between. 

Product Design   |   User Experience   |   Web iOS AND   |   Interaction Design   |   Design Systems   |   User Research   |   Human-Cenetred Design   |   Roadmapping   |   Data-Driven   |   Innovation Practices   |   User Flows   |   Prototyping

Product Design   |   User Experience   |   Web iOS AND   |   Interaction Design   |   Design Systems   |   User Research   |   Human-Centered Design   |   Roadmapping   |   Data-Driven   |   Innovation Practices   |   User Flows   |   Prototyping

design as business value
& customer impact

For more than 10 years, NAAS has helped businesses across the US to build and optimize their digital futures for their customers. Find out how design can set your organization up for success, help you grow, and solve your toughest challenges.

0-1 Product Design: Web & Apps Experience

See the value of quality UX, UI, and Content, across Web & Native apps when aligned with Business in this B2B2C Series A Start-Up.

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Metadata Pipeline Optimization Powers CX

Unintended user paths for browsing-to-purchase flows cost conversions. See the proposal for better customer experience.

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The Case for Foundational Design Systems

Business goals can pivot, this foundational design system proposal flawlessly pivoted with the new goals.

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IxD Patterns to Streamline Purchasing

Reducing the number of Add-to-Cart & Check-Out steps by 50% with scalable Interactions for Web Desktop, Mobile, & Native Apps.

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design work in the wild

What happens to the work that's completed when I move onto the next client, project, or opportunity? One sees the work take a life of its own in the wild and the impact it has.

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Centers for Medicare & Medicaid Services Live Refresh

Leveraging creative and colorful applications to meet WCAG 2.0 Web Standards for Federal Client while pushing the USWDS

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Centers for Medicare & Medicaid Services Live Refresh

Leveraging creative and colorful applications to meet WCAG 2.0 Web Standards for Federal Client while pushing the USWDS

April 2023

Harvard Medical School

Rigorous interaction design sprint work makes to Harvard Medical School's front page.

April 2025

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Q4 2024

DubClub Check-Out Optimization Implemented

The DubClub platform required UX work to increase potential subscriber conversions for DubClub Partners.

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ConEdison New York

ConEdison's Rate Eligibility Screener flow goes to production, helping New Yorkers save on monthly energy bills.

April 2023

Partnership with Dartmouth Student Developers

Q1 2025

Talented student developer's at Dartmouth College to pair up with NAAS, LLC for Launch.

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July 2022

Anheuser-Busch App:
iOS & Google Play Store

Proposed foundational design system shipped into the iOS App Store and Google Play Store as a Budweiser Sports Fan App.

Prime Video Beta AI

Q2 2023

Audible's Content Discovery contract work shows striking similarity on Prime Video, the LLM pitch may have stuck.

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Ideas without Constraints: Front-End Devs

Filled with ideas, Dartmouth Students focused on Front-End Web Development receive some seasoned UX/UI guidance on feasibility and implementation.

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Add-to-Cart & Fullfilment

Senior Product Designer (IC)

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B2B2C: Series A Start-Up

Lead Product Designer (IC)

Audible Case Study

Back-End Data Pipeline

Optimizing back-end strategies to power better user experiences

view project

walgreens case study

Streamlining Check-Out

Creating scalable interaction designs to reduce clicks by 50%

view project

ab-inbev case study

Design System MVP

Dev ready design specs for typography, grids, & components

view project

DubClub case Study

Series A Start-Up

Zero-to-one product, ux, & visual & content design

learn more

Noteworthy Highlights

end to end, zero to one, invisible to tangible, complex to simple, chaos to clarity, idea to implementation

Clients

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Agency Partnerships

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Empathy, thoughtful thinking, and the consideration of the future human condition creates the environment for limitless innovation.

imagination is the strongest weapon against reality.

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Navigating a business challenge?

If your facing large and small scale projects that need design and delivery expertise, reach out!

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creativity x genAI x design

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