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Anheuser-Busch
Design System MVP
Design and built the foundational design system for a new iOS & AND Sports Fan app
Anheuser-Busch: Loyalty Rewards App
Design and build the foundational design system for a new iOS & AND Sports Fan app with loyalty rewards offering.
OVERVIEW
The web/native app "my cooler" launched didn't represent AB-InBev from an experiential standpoint
Current design system implementation lacked scalability, Anheuser-Busch brand recognition & familiarity
Developed a new system that squarely sits in the space of "this is Anheuser-Busch, but isn't existing product specific"
How does one parse a globally recognized legacy brand without sacrificing its DNA?
AB-InBev has such a robust catalogue and volume of colors, typography, differing brands (Stella Artois/Michelob) with no real rulesets or governance around how they are to be used in the context of a non-branded Sports Fan/Loyalty Reward app.
Foundations
Grids & Spacing, Typography, & Color
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DubClub
Dartmouth Developers
Anhueser-Busch
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